* THIS INTERVIEW WITH WILLIAM FIRST APPEARED IN ‘THE DAILY MIRROR’ *

Trends expert and consumer futurist William Higham said: “Britain today is being rocked by change. Technologies are driving a revolution in the way we live, shop, eat and work that could be as big as that created by the printing press in the 16th […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘THE DAILY TELEGRAPH’ *

William Higham said: “The over-50s are a vital part of any publisher’s audience. They are typically heavy book readers, and up until now they were staunchly traditional in their attitudes to reading. But these new figures show that they are beginning to embrace the […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘METRO’ *

‘These types of holidays are on the increase,’ says William Higham, founder of trends consultancy Next Big Thing. ‘Nature fitness holidays – running, cycling, triathlons – are also on the rise and, as we look at health as a holistic issue, of managing our overall health […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘BUSINESS REVIEW EUROPE’ *

William Higham, consumer futurist and founder of strategic consultancy Next Big Thing, says: “Customers are feeling overloaded (with data, work, activities and responsibilities) and have also seen how technology can provide efficiencies: as a result they will expect more efficient products and services across […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘CAMPAIGN’ *

William Higham, a trend forecaster with The Next Big Thing, points out ads have been reflecting a “flux” in the roles of the sexes since 1969 and Saatchi & Saatchi’s famous “pregnant man” ad. “Men in particular are suffering from a kind of identity crisis,” Higham […]