* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘THE DIRECTOR’ *

From language lessons to cookery classes, many business leaders are going on learning holidays to acquire new skills. It may seem like work away from work – but there are big benefits to be gleaned, say our experts

When Abta – the association of UK travel […]

* THIS INTERVIEW WITH WLL FIRST APPEARED IN ‘THE DIRECTOR’ *

William Higham of future-gazing consultancy Next Big Thing believes open data’s relevance today is part of a broader shift towards a more candid world: one in which any kind of subterfuge, obfuscation or furtiveness has become deeply unfashionable. …

Open data may sound like a dry, […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘E-CONSULTANCY’ *

William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing.

He will be delivering the afternoon keynote at this week’s Future of Digital Marketing conference looking at Digital Marketing and the Next Generation.

I caught up […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘THE DIRECTOR’ *

Higham is confident of a continued breaking down of boundaries between people and machines. “Their learning characteristics are going to deepen,” he says. “They’re going to be able to remember more and more about us and have more human functions and intuition. People will want […]

* THIS INTERVIEW WITH WILLIAM FIRST APPEARED IN ‘THE GUARDIAN’ *

“It’s not just about what trousers the kids are wearing,” says William. “It’s about what this says about their attitudes, and where they are going. If they are wearing combat trousers, what does that say about their state of mind and about what they’re likely […]

* THIS INTERVIEW WITH WILLIAM FIRST APPEARED IN ‘THE INDEPENDENT’ *

Will Higham spent his early career in the music industry. He
identified the rise of the older entertainment consumer — “50 quid bloke” — and the
retro trend. His recent interest is the “Saffys,” teens who, like their Ab Fab namesake,
eschew the hedonism of their parents for […]