* THIS INTERVIEW WITH WILLIAM FIRST APPEARED IN ‘THE SUNDAY TIMES’ *

William Higham, of trend forecasters Next Big Thing, calls it “traditionalising”, arguing that it’s not just about home accessories, but a renewal of interest in skills and crafts, utility, simplicity and formality: “Books and media on ‘lost’ crafts are more popular than ever. Fashion designers are focusing on tailoring and cut. Club promoters are adding cake stalls to their offerings.”

Craft is making a comeback. The homespun look was big on the high street this summer, and fabric bunting, of all things, was the season’s surprise hit, strung up decoratively around bedrooms and barbecue areas. The look has continued into autumn, with everything from floral felt cushions (at Asda) to crochet-look cardboard plates and boxes (at Zara Home).

Old-fashioned crafts have always had a following, but why are the style-conscious now snapping up crafty accessories and even launching into DIY?

William Higham, of trend- forecaster Next Big Thing, calls it “traditionalising”, arguing that it’s not just about home accessories, but a renewal of interest in skills and crafts, utility, simplicity and formality: “Books and media on ‘lost’ crafts are more popular than ever. Fashion designers are focusing on tailoring and cut. club promoters are adding cake stalls to their offerings.”