• Men in ads: from hero to zero | Campaign

    * THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘CAMPAIGN’ *

    William Higham, a trend forecaster with The Next Big Thing, points out ads have been reflecting a “flux” in the roles of the sexes since 1969 and Saatchi & Saatchi’s famous “pregnant man” ad. “Men in particular are suffering from a kind of identity crisis,” Higham […]

  • The office of the future | Fast Company

    * THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘FAST COMPANY’ *

    If you go to work every day in a soul-sucking cube, we have some good news. Office chairs that adjust to your body based on biofeedback. Walls that slide, shift, and change color according to worker needs. Three-dimensional printers that produce food and replicate office […]