* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘FAST COMPANY’ *

Nostalgia is a classically effective marketing tool. “It bypasses intellect and reaches straight to the heart,” William Higham, a consumer strategist who has helped brands like the BBC and Universal Music leverage nostalgia, told me earlier this year. “It makes you feel emotional toward the […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘DRAPERS’ *

Fashion businesses with a multichannel retail offer will lead the industry to success, according to a panel of etail specialists.

William Higham, founder of consumer research consultancy The Next Big Thing, said personalisation will also be key. “Coffee bars and boutique cinemas have mirrored the at-home experience […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘THE DIRECTOR’ *

Today’s office, Higham believes, is woefully anachronistic – obsolete, thanks to technological progress, and also incompatible with changing social norms and expectations, especially when it comes to younger workers.

The way in which we do our jobs is changing radically – and it’s time the workplace […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘THE SCOTTISH SUNDAY HERALD’ *

Househunters will soon be snapping up a new home using virtual reality and personalised drones, according to a report predicting future trends in the property business.

Physically visiting a property before buying it will become increasingly less common by 2025 as virtual reality enables […]

* THIS REVIEW OF WILL’S TALK FIRST APPEARED IN ‘RATHBONES’ *

We were delighted to welcome current and prospective charities clients to the wonderful Laing Art Gallery in Newcastle for the latest in our series of Conversations. Leading the discussion was Will Higham, an expert in predicting future consumer trends, who we had asked to consider […]

* THIS INTERVIEW WITH WLL FIRST APPEARED IN ‘THE DIRECTOR’ *

Thanks to real-time data analytics could the information revolution be entering its most disruptive phase yet? The ability of businesses to receive operational data in real time, and react accordingly, marks “the beginning of a new economy”, say experts. Here’s what the most advanced companies […]

* THIS INTERVIEW WITH WLL FIRST APPEARED IN ‘THE DIRECTOR’ *

“It’s the biggest change, the biggest opportunity since perhaps the introduction of the mobile phone,” says William Higham of future-gazing strategic consultancy Next Big Thing. “It’s a genuine revolution.”

The ‘Internet of Things’ is not just the latest buzz-term, it’s arguably the most game-changing technology of […]

* THIS INTERVIEW WITH WLL FIRST APPEARED IN ‘VOXBURNER’ *

William Higham is a consumer futurist, author, speaker and founder of trends consultancy Next Big Thing. He’ll be speaking at Youth Marketing Strategy London in March on spotting and forecasting youth consumer trends. From ‘Sidestepping’ to predicting next week’s lottery numbers, William gives us a taster […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘PLUSNET’ *

This document outlines exciting predictions for the way that we could be working in 2030. With the
assistance of fifteen experts, Plusnet has created an image of what might just be the office of the
future.

Says William Higham, author and futurist:

“With the rise of smart phones and tablets, […]

* THIS INTERVIEW WITH WILL FIRST APPEARED IN ‘IN-STYLE’ *

The trend of renting luxe products such as cars, jewellery and watches has become increasingly high-end, writes Josh Sims
They used to say that money could buy you anything except happiness. Now it seems it can be used to rent anything except that. If the idea of […]