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Jan 30 2000 Let’s sort out our generations | Huffington Post
* THIS ARTICLE BY WILL FIRST APPEARED IN ‘HUFFINGTON POST’ *
Teenagers today are probably the most observed and analysed generation ever. So it’s ironic that we’re unable to come up with a definitive name for them,” says Will Higham. “Not one that refers to their parents or elder siblings. Nor one that changes weekly. But […]
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Jan 25 2000 
18 Trends to Transform 2018
I look at the key trends likely to impact business in the UK and Europe this year. Trends that will transform the business environment - and offer growth opportunities for curious and ambitious companies across sectors. -
Jan 23 2000 Pride & Prejudice & Trends | Director
* THIS ARTICLE BY WILL FIRST APPEARED IN ‘THE DIRECTOR’ *
“Today’s consumers are giving companies license to break down barriers, merge genres and create multi-sector products and services around their core strengths,” says Will Higham. “Companies should embrace the opportunity.”“Last month saw the release of ‘Pride and Prejudice and Zombies’. Based on a New York […]
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Jan 13 2000 Wooing the Saffys | New Statesman
* THIS ARTICLE BY WILL FIRST APPEARED IN ‘THE NEW STATESMAN’ *
“A growing segment of British youth embrace traditional values and aspire to adult behaviour,” says consumer strategist William Higham. “They defy the notion that young people are “naturally” left of centre and into “youth” issues …“James is watching his favourite rock band. Dressed in […]
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Jan 13 2000 An alternative view on literacy | Huffington Post
* THIS ARTICLE BY WILL FIRST APPEARED IN ‘HUFFINGTON POST’ *
The government is launching a new campaign this week to encourage better reading among the young: “Read On. Get On”. Based on a report that links the inability to “read well” with potential joblessness later in life, it’s the latest of many articles and reports […]
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Jan 06 2000 
Recession Generation not Gen Z | Huffington Post
Will writes on today's Teens for Huffington Post | Today's teenagers - the younger brothers and sisters of the Millennials - are very different from the sort of teenager we’re used to. They’re more serious and more realistic - and they're going to drive products, sales and marketing for the next ten years ... -
Jan 06 2000 Empathy Commerce new ‘E-commerce’ | Director
* THIS ARTICLE BY WLL FIRST APPEARED IN ‘THE DIRECTOR’ *
As I wrote in my column on James Bond, popular culture can be a useful indicator of new trends. As a result, I always keep an eye on TV ratings.
The big ratings success of last year was ‘The Great British Bake Off’. It took seven […]
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Jan 04 2000 
Reach future charity consumers | Rathbones
Will writes on charity trends in Rathbones | The average online donation has grown by 32% over three years to £70. This sounds like good news. But sadly poll after poll shows that the charity sector is not taking enough advantage of the opportunities the Internet offers ... -
Jan 03 2000 What the hell is Steampunk? | Huffington Post
* THIS ARTICLE BY WLL FIRST APPEARED IN ‘HUFFINGTON POST’ *
“Steampunk is the most famous new trend that you’ve never heard of” says Will Higham. “To those in the know it’s been around for years. For others, it’s “Steam what?”
“It’s certainly not new. The first steampunk (SP) convention took place in 2006: and the word […]
