With many global markets entering a major cost of living crisis, what new strategies will businesses need to adopt if they’re to thrive over the next three years?
Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-Poor Consumer.
The talk reveals how a pent-up desire to spend is combining with a decline in disposable income: to create a new consumer mindset that’s both value- and values-driven. It explores the implications of this new mindset for product and purchase choice – and reveals how businesses will need to respond.
Read our new report: ‘In Groups We Trust: the Rebirth of Community.’
Our latest report analyses how a renewed appreciation of Community is set to radically shift purchase behaviour and business landscapes in Europe, the US and Asia.
It reveals the potential impact on households, living spaces and target markets. And how a boost in consumer power will drive further citizen gate-keeping, reducing brand influence.
The report includes a wealth of hard data, commentary and practical new business opportunities: Framily Values to Graddy Flats; Live Work Play spaces to Seasteading; and No Collar Workers to Branded Communities.
Customers today are less loyal than they’ve ever been. But the long term trends around belonging and community actually imply a bright future for loyalty – for companies that take the right strategic approach.
It’s all about catering to the growing demand consumers have to be part of a supportive community. Be that a neighbourhood association, a shared interest group – or a favourite brand.
Will’s new talk reveals practical ways to anticipate and commercialise that future. Creating a more loyal customer base by turning your brand into a ‘brand family’ your customers will want to be a loyal part of.
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