Your customers, clients and employees are changing.

We help you future-proof your response

What matters today – and tomorrow

At Strategic Futures consultancy The Next Big Thing, we champion four business concepts:

Preparation, Adaptation, Innovation & Collaboration

Four concepts that will drive growth and resilience: in customer strategy and workplace organisation.

Four ways to help any company safely navigate the choppy waters of tomorrow’s uncertain business landscape.

At Strategic Futures consultancy The Next Big Thing, we champion four business concepts:

Preparation, Adaptation, Innovation  & Collaboration

Four concepts that  will drive growth and resilience: in customer strategy and  workplace organisation.

Four ways to help any company safely navigate the choppy waters of tomorrow’s uncertain business landscape.

Respected, inspiring and agile

In our volatile world, it’s hard to predict what’ll happen next month, let alone next year.

But Next Big Thing can reduce that uncertainty.

As Strategy and Innovation consultants, we lessen the ambiguity around business futures. We help companies embrace volatility as a chance to identify growth opportunities.

Next Big Thing delivers on three fronts:

  • We paint a realistic picture of tomorrow so clients can make smarter strategic decisions.
  • We help leaders identify which strategies, models and products will appeal in future.
  • We help companies nurture an innovative, agile culture across the organisation.

“They translate trends into real commercial opportunities.” Alex Owens, Insight Head, Sainsbury’s UK

“Their insights proved really useful to us.” Wayne Garvie, Head of Entertainment, BBC

“You should talk to them if you have any future thinking requirements.” Louisa Livingston, Insights Director, Hachette Publishing

Watch our CEO William Higham in action

Next Big Thing founder William Higham is a popular conference speaker on Future Business Strategy and Leadership. Do check out his latest showreel (right).

William helps his audiences anticipate and navigate an increasingly uncertain landscape. His engaging talks offer guidance on the future of customers, employees, ethics and technology, across sectors from Finance to Food.

He’s delighted audiences at events for FT to Barclaycard, Disney to Colgate, from San Antonio to Seoul. His talks have inspired thousands to face the future without fear, armed with practical ways to handle any situation.

“William’s provocative insights inspired the audience to think up great new ways to serve tomorrow’s consumer.” Matt Houston, Director of Strategy, Primark

Strategic planning

We help you identify essential new strategies

and profitable new business opportunities

We help you identify profitable new business opportunities

Future-proof insights

We predict the future needs and expectations of

your customers, clients and employees

We predict the future needs and expectations of your customers, clients and employees

Future-fit workplaces

We help you create workplaces and management structures 

that will attract tomorrow’s employees

We help you create workplace structures that will attract tomorrow’s employees

Keynote talks

Founder Will Higham offers inspiring, practical talks on how to future-proof your strategy and organisation

Founder Will Higham offers inspiring, practical talks on 

how to future-proof your strategy and organisation

Trends for PRs

We identify brand new trends PRs can use in their campaigns 

and support them with reports and media opinion

We identify brand new trends PRs can use in their campaigns – and support them with reports and media opinion

Our clients

Discover which major companies we have

helped profit from the future 

Discover which major companies we’ve helped to profit from the future 

Our story

Meet the people behind Next Big Thing: 

what motivates us and how we predict the future

Meet the people behind Next Big Thing: find out what motivates us and how we predict the future