With many global markets entering a major cost of living crisis, what new strategies will businesses need to adopt if they’re to thrive over the next three years?
Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-Poor Consumer.
The talk reveals how a pent-up desire to spend is combining with a decline in disposable income: to create a new consumer mindset that’s both value- and values-driven. It explores the implications of this new mindset for product and purchase choice – and reveals how businesses will need to respond.
Read our new report: ‘In Groups We Trust: the Rebirth of Community.’
Read our report on how more positive consumer attitudes to Community will radically shift purchase behaviour and business landscapes in UK, Europe and the US.
This new attitudinal trend is set to accelerate consumer power, forcing brands to submit to further citizen gate-keeping.It’ll shift the composition and location of households, living spaces and target markets. And place ‘local’ at the heart of the post-Covid new normal.
It’s a trend that also offers offers businesses huge opportunities. The report details a range of ways companies can use the trend to cement, grow and diversify its customer base.
The report is based on months of observation. It includes a wealth of hard data, commentary and recommendations. It explores in detail the future of national and local communities: from Framily Values to Graddy Flats; Live Work Play spaces to Seasteading; and No Collar Workers to Branded Communities.
Customers today are less loyal than they’ve ever been. But the long term trends around belonging and community actually imply a bright future for loyalty – for companies that take the right strategic approach.
It’s all about catering to the growing demand consumers have to be part of a supportive community. Be that a neighbourhood association, a shared interest group – or a favourite brand.
Will’s new talk reveals practical ways to anticipate and commercialise that future. Creating a more loyal customer base by turning your brand into a ‘brand family’ your customers will want to be a loyal part of.
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