Your customers and employees are changing.
We help you adapt.
Respected, inspiring and adaptive
At Next Big Thing, we help reduce uncertainty around business futures.
By monitoring economic and social trends, technological innovation and consumer psychology, we can identify the convergences and anomalies that indicate change long before such changes happen.
We help companies anticipate what customers, clients and employees will want in future – and the strategies they’ll need to deliver it.
We visualise the future consumer landscape to enable clients to make smarter strategic decisions. And help them nurture an innovative, adaptive culture across the organisation.
“They translate trends into real commercial opportunities.”
Alex Owens, Insight Head, Sainsbury’s UK
“Their insights proved really useful to us.”
Wayne Garvie, Head of Entertainment, BBC
“You should talk to them if you have any future thinking requirements.”
Louisa Livingston, Insights Director, Hachette
With many global markets entering a major cost of living crisis, what new strategies will businesses need to adopt if they’re to thrive over the next three years?
Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-Poor Consumer.
The talk reveals how a pent-up desire to spend is combining with a decline in disposable income: to create a new consumer mindset that’s both value- and values-driven. It explores the implications of this new mindset for product and purchase choice – and reveals how businesses will need to respond.
