In tomorrow’s increasingly volatile commercial environment, successful companies will be those who identify and implement new revenue generation strategies and management structures based on the evolving needs of their customers and employees.
We use our knowledge of future trends to help senior leadership teams across some of the world’s biggest companies identify exciting new strategic opportunities based on those needs.
We study clients’ strategic goals, core markets and cultural parameters. Then map these against what we know about the future business landscape, to help identify new strategic targets.
We bring together all key members of a client’s workforce to analyse the viability of these opportunities – and then help the client realise them.
“They can identify key trends and translate them into a commercial opportunity for your business.” Alex Owens, Insight Head, Sainsburys
“They really understand changing trends – and the best ways for businesses to respond to them.” Chad Wollen, Insight Director, AOL
Our team assembles and analyses all available hard and soft consumer data. Then we map that against behavioural theory, social and economic forecasts and ‘known unknowns’.
This enables us to paint our clients a practical, robust and engaging picture of how their future business and consumer landscape is likely to look.
Clients have found this particularly useful as a presentation at: leadership team away days, strategic innovation workshops, sales conferences and company-wide ‘inspiration sessions’.
“They identified all the key trends around future behaviour. Their practical insights and in-depth analysis helped us kick off strategic decisions in important areas.” Natalie Malevsky, Head of Insights, Telefonica Digital (02, Movistar)
“Their insights into changing attitudes were incredibly useful.” Wayne Garvie, Head of Entertainment Group, BBC
Identifying one new trends-based business opportunity is fantastic. But the most successful companies are those that can regularly reinvent themselves alongside their customers.
It’s not just about a few future-focused individuals. Innovation must sit at the heart of the company: inspiring the workforce to live and breathe it.
Founders William and Nadia and their team work with senior leadership to shape new innovation-driven structures: and educate and inspire the whole company to think ahead.
“They helped us embed trends research into the heart of our culture, inspiring our teams to understand how consumers change and trends form.” Louisa Livingston, Group Innovation Development Director, Hachette