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Apr 04 2016 
Are Men in Ads becoming Idiots? | Times of India
"Men in particular are suffering from a kind of identity crisis," futurist Higham says. "They are not sure if they should be providing and not sure of what that now means." -
Apr 04 2016 
Craft is all the Rage | Sunday Times
William Higham, of trend forecasters Next Big Thing, calls it “traditionalising”, arguing that it’s not just about home accessories, but a renewal of interest in skills and crafts. -
Apr 04 2016 
Experts Predict the Latest Trends | Holland Herald
William Higham believes that the young are showing “old” behaviour patterns: “The younger generation now are risk-averse,” he says.
