• Recession Generation not Gen Z | Huffington Post

    Will writes on today's Teens for Huffington Post | Today's teenagers - the younger brothers and sisters of the Millennials - are very different from the sort of teenager we’re used to. They’re more serious and more realistic - and they're going to drive products, sales and marketing for the next ten years ...
  • Empathy Commerce new ‘E-commerce’ | Director

    * THIS ARTICLE BY WLL FIRST APPEARED IN ‘THE DIRECTOR’ *

    As I wrote in my column on James Bond, popular culture can be a useful indicator of new trends. As a result, I always keep an eye on TV ratings.

    The big ratings success of last year was ‘The Great British Bake Off’. It took seven […]