One of the most effective ways to future-proof any company is to run a trends-led analysis of its latest products or strategy. Next Big Thing has developed a unique audit system to do this, that helps clients determine:

• potential demand for specific new products, services or marketing campaign with future audiences
• which products, sectors or services are most likely to appeal to consumers in future
• if any new markets or market demands have opened-up that the client is currently failing to target
• new strategic directions based on changing demand
• which products, sectors and markets should companies or individuals invest in

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“Next Big Thing’s insights into the attitudes and behaviour of UK consumers were really useful in informing our strategy.” Wayne Garvie, Head of Entertainment, BBC

“Next Big Thing helped us understand the macro trends set to influence future communication behaviour and their implications for business. His practical insights and in-depth analysis helped us kick off strategic decisions in important areas.” Natalie Malevsky, Head of Insights and Future Communications, Telefonica Digital