We paint clients a robust and engaging picture of how tomorrow’s business landscape might look – to help them better prepare.
Clients have found this an invaluable way to kickstart ideation and future thinking sessions at: leadership awaydays, innovation workshops, conferences and company ‘inspiration sessions’.
To identify the most likely future scenarios, we analyse all available hard and soft consumer data. We map that on social, technological, economic forecasts. Then overlay behavioural theory to reveal how this might impact consumer needs
“They identified all the key trends around future behaviour. Their practical insights and in-depth analysis helped us kick off strategic decisions in important areas.” Natalie Malevsky, Head of Insights, Telefonica Digital (02, Movistar)
“Their insights into changing attitudes were incredibly useful.” Wayne Garvie, Head of Entertainment Group, BBC
In an increasingly volatile business environment, the most successful companies use the evolving needs of their customers and employees as the inspiration for new revenue generation strategies.
We leverage our knowledge of future trends to help senior leadership teams across some of the world’s biggest companies identify exciting new strategic opportunities based on these new needs.
We study clients’ strategic goals, markets and culture. Then map these against what we know about the future business landscape, to help identify new strategic targets and revenue models. And help clients realise them via collaborative innovation programmes.
“They can identify key trends and translate them into a commercial opportunity for your business.” Alex Owens, Insight Head, Sainsburys
“They really understand changing trends – and the best ways for businesses to respond to them.” Chad Wollen, Insight Director, AOL
Identifying one new trends-based business opportunity is fantastic. But the most successful companies are those that can regularly adapt their strategies to their customers’ shifting needs.
Founders William and Nadia and their team work with senior leadership to help them create more adaptable reporting structures: and a more change-friendly culture.
It’s not just about a few future-focused individuals. It’s about inspiring everyone to think ahead. Agility must sit at the heart of the company: inspiring the workforce to live and breathe it.
“They helped us embed trends research into the heart of our culture, inspiring our teams to understand how consumers change and trends form.” Louisa Livingston, Group Innovation Development Director, Hachette